21 Matching Annotations
  1. Apr 2021
    1. We know the audience for such games is limited. In order for us to produce games up to our standards, we rely on a direct sales model. Our games are not designed for traditional distribution or retail channels. The vast majority of all copies produced will be sent to Kickstarter backers or to people who purchase games through our store.  This means we can spend many more resources on the game's physical production without having to worry about retail viability.
    1. While there are people using the app in imaginative, social, and subversive ways, something about its over-all tone seems predetermined—a natural outgrowth of the “creator economy,” the performative intimacy of influencer culture, and the Silicon Valley hype cycle. (Some of the loudest hype men are those best positioned to profit from the hype.) It is hard to shake the feeling that everyone on Clubhouse is selling something: a company, a workshop, a show, a book, a brand.

      So, yes, a ringing endorsement then....

  2. Mar 2021
    1. Colleagues throughout the organization, andespecially those in administrative and leadershiproles, should also practice it so that evidence canguide key decisions. This is also true in the areas ofmarketing and sales, which thrive on the creationand circulation of bullshit.

      Bill Hicks would have approved of this.

  3. Feb 2021
    1. For years, retailers, no matter what time of day or year, have offered sales and advertisements that lure bargain-drooling customers in the doors.
    2. For instance, when faced with a 60% off, 12 hour only coupon that reduces a $1,200 winter coat to $400, you can’t help but rush to the store to buy it, even if it is 95 degrees out. A few things are happening here. For one, the $1200 acts as an anchor price that psychologically forces you to realize you’re getting an enormous deal at the $400 price point. Plus, the promotion limiting the time the offer is available forces you into an impulse.
  4. Oct 2020
    1. The process of onboarding employees often presents unique challenges for sales organizations. Sales reps are often remotely located, so in-person live training for new sales employees can take a heavy toll on already-strained department budgets — particularly if training needs to be delivered small audiences and tailored to specific roles or regions. Video helps to address the specific problems associated with training sales reps by enabling organizations to create a training video library with up-to-date product information, best practices, scenario examples, role-play sales demonstrations, and more for everyone from entry-level sales reps to the most experienced executives. Sales training videos can also improve your new hires’ ability to retain the information that they’ve learned. According to recent research, the retention rate for visual information is about 65%, while the same rate for text-based information is just 10%. Researchers credit interactive video content and the ability to learn at one’s own pace for the increased information retention.

      Training and onboarding new employees in a remote environment is essential. Video training improves retention from 10 to 65%. Improving retention for new employees provides quicker ramp up time and lowers defection rates. Rating 7/10

  5. Sep 2020
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  9. Jul 2019
    1. s such as JavaScript are more difficult to com-pile than statically typed ones. Since no conc

      Test comments

  10. Jun 2019
    1. It has been our nonprofit technology company was started in 2011 the goal, the problem we're trying to solve is is essentially to bring collaboration to the web at scale

      Hey, the point you should have made here.....

  11. Dec 2018
    1. Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself. Find out how they last used a pen (gather info) Emphasize the importance of the activity they last used a pen (respond to info) Sell something bigger than a pen, like a state of mind (deliver info) Ask for the buy (closing)
  12. Jun 2017
  13. Mar 2017
    1. The therapist-client relationship, I'd suggest, even at its prickliest, is simply not going to produce the stress and pain that can occur when contending narratives meet.

      I'm reading this article very much from the perspective of a former B2B telemarketer, which is the extreme opposite end of the therapist-client relationship. 1) People (especially gatekeepers) hate telemarketers, and 2) people hate spending money, especially when someone else is trying to get them to do it. So much of our strategy was about sidestepping, trying to reframe the situation so it's now outside of their steadfast narratives and making it seem like we're building understanding and mutually helping each other out. Though it's pure deception--my product was terrible and those jackasses with the pocketbook could burn for all I cared.

      I almost want to call up my asshole former boss, a former stockbroker from New Jersey who was all about the hard sell, and chat him up about this.

  14. Jan 2016
    1. Ami Bloomer's new company Clozer provides on-demand sales representatives globally.

      Ami herself currently calls it "the Uber of sales". But that must be a very loose comparison. Anyone who can drive a car could work for Uber, but salesmanship is a talent.

  15. Jun 2015
    1. 8 Profound Marketing Lessons I Learned From Selling at a Food Market

      A great article of basics for any stall-holder, the lessons can easily be applied to non-food...