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  1. Jun 2017
  2. opentextbc.ca opentextbc.ca
    Changing Attitudes through Persuasion | Principles of Social Psychology – 1st International Edition
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    1. shawman5 04 Jun 2017
      Expert communicators may sometimes be perceived as trustworthy because they know a lot about the product they are selling.

      Brain Games persuasion experiment: A fake sales person utilizes the halo effect, expert bias, and artificial scarcity to to promote a worthless product to consumers.

      persuation communication marketing sales person halo effect expert bias artificial scarcity expert communicators source expertise
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