2 Matching Annotations
- Jun 2017
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opentextbc.ca opentextbc.ca
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Expert communicators may sometimes be perceived as trustworthy because they know a lot about the product they are selling.
Brain Games persuasion experiment: A fake sales person utilizes the halo effect, expert bias, and artificial scarcity to to promote a worthless product to consumers.
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- Jun 2015
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lesswrong.com lesswrong.com
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But these studies on the halo effect of attractiveness, should make us suspicious that there may be a similar halo effect for kindness, or intelligence.
You can identify your halos and pitchforks. These are the attributes that cause you to be most easily and unconsciously drawn into the halo effect and they are known as implicit biases.
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