2 Matching Annotations
  1. Mar 2022
    1. Each highlighted statement expresses political talking points aligned to induce trump-like support.

      Trump introduced new marketing and strategy, formulated using concepts and metrics mastered by Reality TV and Hollywood and then paired with advertising propaganda and "selling" techniques to create a "Brand". This is after-all Donald Trump, this is what he does, has done and is the only way he has found to make money. Trump built the "brand" (just barely) while teetering on self destruction.

      His charismatic persona became "the glue" that allowed creative narratives to stick to certain types of people in-spite of risk. Trump learned OTJ how to capture a specific type of audience.

      The mistake people make about Trump is assuming his audience to be "Joe Six-Pack", redneck's with limited education! This assumption does not have merit on its own.<br /> * There is a common "follower" theme among his audience that is exploited by those who: * Bought the "licensing rights" to the master-class Trump "how-to" course.

  2. Jun 2018
    1. Sreekumar added: "Interestingly enough, the change was made after Instagram opened the doors to brands to run ads." But even once they pay for visibility, a brand under pressure to remain engaging: "Playing devil's advocate for a second here: All the money in the world cannot transform shitty content into good content."

      Artificially limiting reach of large accounts to then turn around and demand extortion money? It's the social media mafia!