- Mar 2022
Each highlighted statement expresses political talking points aligned to induce trump-like support.
Trump introduced new marketing and strategy, formulated using concepts and metrics mastered by Reality TV and Hollywood and then paired with advertising propaganda and "selling" techniques to create a "Brand". This is after-all Donald Trump, this is what he does, has done and is the only way he has found to make money. Trump built the "brand" (just barely) while teetering on self destruction.
His charismatic persona became "the glue" that allowed creative narratives to stick to certain types of people in-spite of risk. Trump learned OTJ how to capture a specific type of audience.
The mistake people make about Trump is assuming his audience to be "Joe Six-Pack", redneck's with limited education! This assumption does not have merit on its own.<br /> * There is a common "follower" theme among his audience that is exploited by those who: * Bought the "licensing rights" to the master-class Trump "how-to" course.
- Used Car salesman
- Snake-oil salesmen
- Savvy Strongman
- Vladimir Putin
- Trump licensed how-to
- Professional Wrestling
- Modern day Politician
- Creation of Brand
- Prosperity Preachers
- Reality TV
- Trump Audience
- Smoke and Mirrors
- Jan 2022
Another company, Pietra, connects influencers with manufacturers in order to help them launch their own product lines.
When manufacturers, like Pietra, help influencers manufacture their own product lines, we've taken another step from big celebrities having their own product lines (think Martha Stewart cookware and other lifestyle plays her company has made).
This is splitting the difference between the Tupperware parties of old where you're empowering your users to sell your product and having celebrities sell your product.
What is the next step along this evolutionary path of breaking down the sales funnel? Can it be disintermediated further?
Another example of this are the thousands of small Etsy shops that are churning out products as intermediaries. An example of this is the proliferation of sticker companies that are selling somewhat custom designs for 2-3x the going rate and adding a rather large mark up for themselves. In this case there are at least some modest creative pieces being added in the value chain, but at what overall cost?
Will everyone be a manufacturer? When does it all become Amway?