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Remember the helpful old man in the original Zelda for NES: "It's dangerous to go alone, take this [sword]" ? Well, TMF's tagline would be: "It's dangerous to go alone. Off you go, alone. Be careful, I guess."

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Slogans can therefore be longer than taglines

Taglines are more often next to the company's logo on official advertisements, and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand's values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.

Although both "slogan" and "tagline" tend to be used interchangeably, they actually serve two different purposes. 

Take a look at the slogans of some of the popular companies.

You code, we translate.

Where a slogan differs from a tagline is its scope: A tagline should represent your business, while a slogan represents a single product or is part of an advertising campaign.

A typical tagline is short -- many are seven words or less – and you can think of it as a linguistic counterpart to your company’s logo.

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