6 Matching Annotations
  1. Jul 2020
    1. Take a look at the slogans of some of the popular companies.

      Hmm, are these taglines or slogans? According to https://yourbusiness.azcentral.com/slogan-vs-tagline-12643.html:

      A tagline should represent your business, while a slogan represents a single product or is part of an advertising campaign

      it seems that these are more taglines than slogans.

    2. A slogan is a catchy phrase or sentence that used mostly by businesses and political parties to attract new members and clients. It is also used by organizations, whether they are commercial or not. Religious and charitable organizations make heavy use of slogans to keep their flock together. A slogan can be a very powerful marketing tool as it can appeal to the customers of a company in such a manner that they support the brand and be loyal to it. Slogans are simple but impressive in the sense that they can be understood by all.
    1. Where a slogan differs from a tagline is its scope: A tagline should represent your business, while a slogan represents a single product or is part of an advertising campaign.