13 Matching Annotations
  1. May 2021
  2. Jan 2021
    1. Slogans can therefore be longer than taglines
    2. Taglines are more often next to the company's logo on official advertisements, and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand's values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.
    3. Although both "slogan" and "tagline" tend to be used interchangeably, they actually serve two different purposes. 
    4. Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers' attention more readily than the name a company or product might. Plus, they're simpler to understand and remember.
    5. In many ways, they're like mini-mission statements.
    6. a slogan is "a catchphrase or small group of words that are combined in a special way to identify a product or company,"
  3. Jul 2020
    1. Take a look at the slogans of some of the popular companies.

      Hmm, are these taglines or slogans? According to https://yourbusiness.azcentral.com/slogan-vs-tagline-12643.html:

      A tagline should represent your business, while a slogan represents a single product or is part of an advertising campaign

      it seems that these are more taglines than slogans.

    2. A slogan is a catchy phrase or sentence that used mostly by businesses and political parties to attract new members and clients. It is also used by organizations, whether they are commercial or not. Religious and charitable organizations make heavy use of slogans to keep their flock together. A slogan can be a very powerful marketing tool as it can appeal to the customers of a company in such a manner that they support the brand and be loyal to it. Slogans are simple but impressive in the sense that they can be understood by all.
    1. Where a slogan differs from a tagline is its scope: A tagline should represent your business, while a slogan represents a single product or is part of an advertising campaign.