- Jan 2022
When you stumble across an influencer and want to know what their deal is, your first stop will be their link-in-bio.
This is a tautology because Instagram only allows you to include one link!
Even major corporations such as Qantas Airlines, Red Bull, and the Los Angeles Clippers have started putting a Linktree in their Instagram and TikTok bios, Anthony Zaccaria, Linktree’s co-founder and chief commercial officer, told me. These companies all have expensive websites, but he said that link-in-bios have come to represent a space in between social media and websites: a regularly updated page where artists can plug their new music, airlines can promote their new flight routes, and even non-influencers can list out the TV shows they’re currently watching. While a traditional website might remain relatively static over time—an airline like Qantas, for instance, is always going to want its flight-booking tool to be front and center—a link-in-bio is a sort of ever-shifting homepage, the ideal spot for brands and influencers to house updates or tout new products.
Who says the link in bio needs to go to a company's homepage? Why couldn't it be a custom landing page geared toward the social media site the link is placed on?
The reasoning here is completely false.
In a study done for The Atlantic, the web-analytics firm Parse.ly estimated that Linktree links account for nearly half of all the link-in-bio traffic on Instagram.
Nearly half of all the link in bio traffic on Instagram comes from Linktree links.
An explosion of companies sporting names such as Shorby, Linkin.bio, Beacons, Tab Bio, and Koji—Rockelle’s tool of choice—are giving the link-in-bio a glow-up.
How long before the pendulum swings all the way back to the original web?
cross reference: https://indieweb.org/link_in_bio
- Dec 2021