4 Matching Annotations
  1. Oct 2013
    1. Three points must be studied in making a speech; and we have now completed the account of (1) Examples, Maxims, Enthymemes, and in general the thought-element -- the way to invent and refute arguments. [1403b] We have next to discuss (2) Style, and (3) Arrangement.

      3 points of speechmaking

    1. A maxim is a general statement about questions of practical conduct. It is an incomplete enthymeme. Four kinds of maxims. Maxims should be used (a) by elderly men, and (b) to controvert popular sayings. Advantages of maxims: (a) they enable a speaker to gratify his commonplace hearers by expressing as a universal truth the opinions which they themselves hold about particular cases; (b) they invest a speech with moral character.

      maxims

  2. Sep 2013
    1. they enable a speaker to gratify his commonplace hearers by expressing as a universal truth the opinions which they themselves hold about particular cases

      Establishing common ground for the listener instills confidence through a sense of belonging or sameness, elevating them to feel "on par" with the argument, as though respectful of their own intellectual abilities and moral character.

    2. A maxim is a general statement about questions of practical conduct. It is an incomplete enthymeme. Four kinds of maxims. Maxims should be used (a) by elderly men, and (b) to controvert popular sayings. Advantages of maxims: (a) they enable a speaker to gratify his commonplace hearers by expressing as a universal truth the opinions which they themselves hold about particular cases; (b) they invest a speech with moral character.

      Maxims defined.