6 Matching Annotations
- Jan 2023
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Local file Local file
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Goethe, Johann Wolfgang von. Maxims and Reflections. Penguin Classics. Penguin Books, 1998.
urn:x-pdf:577d8c2ae537c748bc9ae3d1e12ecb38
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- Jan 2022
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Controversy kills. Or, anyway, life is too short, the times too weird, and profit too fleeting, to suffer for it.
Just a few years ago the prior Hollywood and publishing marketing maxim had been "any publicity is good publicity."
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- Oct 2013
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rhetoric.eserver.org rhetoric.eserver.org
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Three points must be studied in making a speech; and we have now completed the account of (1) Examples, Maxims, Enthymemes, and in general the thought-element -- the way to invent and refute arguments. [1403b] We have next to discuss (2) Style, and (3) Arrangement.
3 points of speechmaking
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rhetoric.eserver.org rhetoric.eserver.org
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A maxim is a general statement about questions of practical conduct. It is an incomplete enthymeme. Four kinds of maxims. Maxims should be used (a) by elderly men, and (b) to controvert popular sayings. Advantages of maxims: (a) they enable a speaker to gratify his commonplace hearers by expressing as a universal truth the opinions which they themselves hold about particular cases; (b) they invest a speech with moral character.
maxims
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- Sep 2013
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rhetoric.eserver.org rhetoric.eserver.org
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they enable a speaker to gratify his commonplace hearers by expressing as a universal truth the opinions which they themselves hold about particular cases
Establishing common ground for the listener instills confidence through a sense of belonging or sameness, elevating them to feel "on par" with the argument, as though respectful of their own intellectual abilities and moral character.
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A maxim is a general statement about questions of practical conduct. It is an incomplete enthymeme. Four kinds of maxims. Maxims should be used (a) by elderly men, and (b) to controvert popular sayings. Advantages of maxims: (a) they enable a speaker to gratify his commonplace hearers by expressing as a universal truth the opinions which they themselves hold about particular cases; (b) they invest a speech with moral character.
Maxims defined.
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