5 Matching Annotations
  1. May 2024
  2. Nov 2020
    1. From the restaurant’s perspective, the service-boundaries in time were quite short

      This reminded me of the marketing concept "Moments of truth" by A.G. Lafley (P&G), name ZMOT-FMOT-SMOT-TMOT - In my conference talk "Real, mental, virtual - Maps and reference points in the stores" that I gave back in 2012 at New Media Conference I briefly touched this subject.

      Moment of truth (marketing)) Zero moment of truth (ZMOT) decision-making moment - Think with Google

  3. Apr 2020
  4. Oct 2019
    1. No matter how well you design a system, humans will end up surprising you with how they use it. “We make it obvious that it’s a bot, a digital assistant, at the start. But sometimes customers overlook that. And they’ll say, ‘are you a bot? What’s going on here? Transfer me through!’ And they’ll get into it quite strongly,” explains David Grilli, AGL’s chatbot product owner

      Interesting to note response to chatbots