4 Matching Annotations
  1. Nov 2020
    1. From the restaurant’s perspective, the service-boundaries in time were quite short

      This reminded me of the marketing concept "Moments of truth" by A.G. Lafley (P&G), name ZMOT-FMOT-SMOT-TMOT - In my conference talk "Real, mental, virtual - Maps and reference points in the stores" that I gave back in 2012 at New Media Conference I briefly touched this subject.

      Moment of truth (marketing)) Zero moment of truth (ZMOT) decision-making moment - Think with Google

  2. Apr 2020
  3. Oct 2019
    1. No matter how well you design a system, humans will end up surprising you with how they use it. “We make it obvious that it’s a bot, a digital assistant, at the start. But sometimes customers overlook that. And they’ll say, ‘are you a bot? What’s going on here? Transfer me through!’ And they’ll get into it quite strongly,” explains David Grilli, AGL’s chatbot product owner

      Interesting to note response to chatbots

    1. “Productive engagement requires policy development and delivery staff to understand each other and to trust each other. Sometimes, policy departments are trying to keep things very quiet, because we don’t want things to leak, but that often risks not [having] a fulsome piece of advice to give to government, so a balance needs to be struck.”

      Quote from DHS Secretary