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  1. Last 7 days
    1. Our Core ValuesWe have adopted and applied many of the ideas from Read the Docs on Ethical Advertising.OpennesswHonestyShare KnowledgeRespect/CollaborationOpen Source
    2. We do not track, profile, or sell information. We do not use cookies. We only show ads that are relevant and meaningful to the users.
  2. Aug 2019
    1. Social media network TikTok is testing an advertising platform that will let advertisers target users across third-party apps, as well as within TikTok.

      As of 2018-08, TikTok has 500M users worldwide. 2/3 are under 30. In the US, more than half are 16-24.

    1. Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest video advertising trends of 2019. Most marketers are using video ads to entertain, educate, inform, and share messages. However, a rise in consumption and advanced software have supported the augmentation of video advertising trends. Video ads help brands reach an extensive market with correct targeting in lesser time. We have compiled some efficient video advertising trends that will help brands enhance the quality of their digital marketing skills.

      Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest video advertising trends of 2019.

  3. Jul 2019
    1. Instead, ASM operate on the principle that each user has an equal chance to speak (assuming, of course, said users have access to the site and the skills to use it, a point I have to set aside here). Paying for privileged positions, either in sidebars in the interface or in “native advertising” in the social stream, is actively denied.

      This makes me think about the micro.blog "Discover Timeline" which is a form of native advertising to those who are featured on it. While it's meant as an internal tool for others to find interesting people and content to follow, some have argued that it may be biased in the past, though I personally suspect that some of the issue is the smallness of the network at present.

    2. Refusing advertising is refusing to privilege moneyed speech. The increasing equation of money with speech—that is, those with the most money can be the loudest and most persistent voices in contemporary media—is denied when advertising is refused.
  4. Mar 2019
    1. Working as a junior art director at R/GA has been my dream

      Is it really? I understand the need to hustle and for flattery but agencies change staff and clients at such an alarming rate that he may be in for a rude awakening. We all have dream clients and industry role models that we want to work with but we must remember nothing is constant.

  5. www.adweek.com www.adweek.com
    1. I'm not going to read your articles if you have a paywall! Stop hiding information and let the people see the facts for themselves! I highly recommend using Outline to view all the articles on this site.

    1. “Stupidity is our strength.”

      This is why everyone is obsessed with W+K. Can you honestly get a better tagline? Ads were never meant to be serious, like do you honestly believe a business has your best interests at heart? Transparency and whimsy go a long way...

    1. WorkIt comes first. Creative projects from around the network.WorkingAll about working here, and the people who do.NewsThe latest media coverage + insights from us.AboutWho we are, where to find us.ContactHow to get in touch.Follow us onFacebookTwitterInstagramOfficesPortland224 NW 13th AvePortland, OR 97209USA503 937 7000AmsterdamHerengracht 258-2661016 BV AmsterdamThe Netherlands+31 20 712 6500New York150 Varick StNew York, NY 10013USA917 661 5200Tokyo1-7-13, KamimeguroMeguro-ku, TokyoJapan 153-0051+81 3 5459 2800London16 Hanbury StLondon E1 6QRUK+44 20 7194 7000Shanghai1035 Changle RoadShanghai 200031ChinaDelhi314, DLF South CourtSaketNew Delhi 110017 India+91 11 4200 9595 São PauloRua Natingui, 442 Vila MadalenaSão Paulo – SP 05443-000Brazil+55 11 3937-9400Click to revealPlay VideoPlayCurrent Time 0:09/Duration Time 0:09Loaded: 0%Progress: 100.00%Non-Fullscreen+PDX Nike: Dream Crazier Click to revealPlay VideoPauseCurrent Time 0:00/Duration Time 0:12Loaded: 0%Progress: 3.41%Non-Fullscreen+NYC Bud Light: Ingredients Click to revealPlay VideoPlayCurrent Time 0:11/Duration Time 0:11Loaded: 0%Progress: 100.00%Non-Fullscreen+PDX Coca-Cola: A Coke is a Coke Click to revealPlay VideoPlayCurrent Time 0:05/Duration Time 0:14Loaded: 0%Progress: 38.53%Non-Fullscreen+PDX TurboTax: 2019 Tax Season Campaigns Play VideoPlayCurrent Time 0:00/Duration Time 0:08Loaded: 0%Progress: 6.70%Non-Fullscreen+PDXOld Spice: Men Have Skin TooOld Spice’s Newest Global Brand Ambassador Deon Cole Reminds the World: Men Have Skin Too.View work Back to Back: Fast Company Names W+K #1 Most Innovative In Advertising for the Second Year in a RowFor staying two steps ahead of culture—for Nike, KFC, and more.Read the story Wieden+Kennedy is a global, independent agency that creates strong and provocative relationships between good companies and their customers. +AMSØrsted: Hello To A Better FutureEncouraging the next generation to make green choices.View work Play VideoPlayCurrent Time 0:00/Duration Time 0:10Loaded: 0%Progress: 7.64%Non-Fullscreen+SHNike: DRIBBLE &___DRIBBLE &___ is a reminder that athletes can be much, much more than just athletes. View work From Fast Company: "Wieden+Kennedy just keeps doing it"The largest remaining independent agency strives to make advertising that transcends branding and drives the pop-culture conversation.Read the story Play VideoPlayCurrent Time 0:00/Duration Time 0:14Loaded: 0%Progress: 0.00%Non-Fullscreen+SHNike: Shanghai's Never Done Nike’s “Shanghai's Never Done” celebrates the never-satisfied spirit of Shanghai athletes by centering on a man who seems stuck in the past.View work +LDNDeliveroo: Food FreedomOur debut campaign for Deliveroo celebrates the freedom to have what you want, when you want it, where you want itView work Play VideoPlayCurrent Time 0:00/Duration Time 0:09Loaded: 0%Progress: 0.00%Non-Fullscreen+NYCFord: Built Ford Proud Our first Ford work spotlights the innovation and manufacturing might of America’s favorite automotive brand.View work Play VideoPlayCurrent Time 0:00/Duration Time 0:06Loaded: 0%Progress: 0.00%Non-Fullscreen+PDXNike: Dream CrazyDon’t ask if your dreams are crazy. Ask if they’re crazy enough.View work Play VideoPlayCurrent Time 0:00/Duration Time 0:07Loaded: 0%Progress: 0.00%Non-Fullscreen+AMSInstagram: Parent ToolsA series of online videos showcasing the instant power of Instagram’s tools.View work +AMSThe Case For ChaosW+K Amsterdam's Martin Weigel breaks down the difference between what the corporation wants and what creativity needs.Read the story Play VideoPlayCurrent Time 0:00/Duration Time 0:08Loaded: 0%Progress: 0.00%Non-Fullscreen+SPNike BrasileiragemFor the 2018 World Cup, we celebrated a new generation while throwing back to an iconic spot.View work Play VideoPlayCurrent Time 0:00/Duration Time 0:12Loaded: 0%Progress: 0.00%Non-Fullscreen+LDNThree: Phones Are GoodThree takes on the phone cynics with a new brand campaign.View work Play VideoPlayCurrent Time 0:00/Duration Time 0:06Loaded: 0%Progress: 0.00%Non-Fullscreen+NYCBud Light: Dilly DillyA cultural phenomenon starts with two simple words.View work <div class="video-react-controls-enabled video-react-paused video-react-user-active video-react-workinghover video-react content__preview__image__video_preview " style="width:100%px;height:100%px;" tabindex="-1"><video class="video-react-video content__preview__image__video_preview " muted="" preload="auto" loop="" playsinline="" src="//videos.ctfassets.net/ckso4uqg4vio/4JxXPjosgwW6Iiw4Ea2gCc/ef88449c842f6ff4300dc88cdd3f7578/Shiseido-previewvideo.mp4"></video><div class="video-react-loading-spinner content__preview__image__video_preview "></div><button class="video-react-big-play-button video-react-big-play-button-left content__preview__image__video_preview big-play-button-hide" type="button" aria-live="polite" tabindex="0"><span class="video-react-control-text">Play Video</span></button><div class="video-react-control-bar video-react-control-bar-auto-hide content__preview__image__video_preview "><button class="content__preview__image__video_preview video-react-play-control video-react-control video-react-button video-react-paused" type="button" tabindex="0"><span class="video-react-control-text">Play</span></button><div class="content__preview__image__video_preview video-react-volume-menu-button-horizontal video-react-vol-3 video-react-volume-menu-button video-react-menu-button-inline video-react-control video-react-button video-react-menu-button" role="button" tabindex="0"><div class="video-react-menu"><div class="video-react-menu-content"><div class="content__preview__image__video_preview video-react-slider-horizontal video-react-slider" tabindex="0" aria-label="volume level" aria-valuenow="100.00" aria-valuetext="100.00%" aria-valuemin="0" aria-valuemax="100"><div class="content__preview__image__video_preview video-react-volume-level" style="width:100.00%;"><span class="video-react-control-text"></span></div></div></div></div></div><div class="video-react-current-time video-react-time-control video-react-control content__preview__image__video_preview "><div class="video-react-current-time-display" aria-live="off"><span class="video-react-control-text">Current Time </span>0:00</div></div><div class="video-react-time-control video-react-time-divider content__preview__image__video_preview " dir="ltr"><div><span>/</span></div></div><div class="content__preview__image__video_preview video-react-duration video-react-time-control video-react-control"><div class="video-react-duration-display" aria-live="off"><span class="video-react-control-text">Duration Time </span>0:00</div></div><div class="video-react-progress-control video-react-control content__preview__image__video_preview "><div class="video-react-progress-holder content__preview__image__video_preview video-react-slider-horizontal video-react-slider" tabindex="0" aria-label="video progress bar" aria-valuenow="NaN" aria-valuetext="0:00" aria-valuemin="0" aria-valuemax="100"><div data-current-time="0:00" class="video-react-play-progress video-react-slider-bar" style="width:NaN%;"><span class="video-react-control-text"><span>Progress</span>: NaN%</span></div></div></div><button class="content__preview__image__video_preview video-react-icon-fullscreen video-react-fullscreen-control video-react-control video-react-button video-react-icon" type="button" tabindex="0"><span class="video-react-control-text">Non-Fullscreen</span></button></div></div>+TYOShiseido WASO: All Things Beautiful Come From NatureTo launch a new product for a new audience, we created a digital/mobile campaign that fused nature, technology and art.View work It’s Not (All) Rocket Science: How Brand Mission Guided KFC’s TurnaroundHow the Colonel became the King of branded everything. Read the story <div class="video-react-controls-enabled video-react-paused video-react-user-active video-react-workinghover video-react content__preview__image__video_preview " style="width:100%px;height:100%px;" tabindex="-1"><video class="video-react-video content__preview__image__video_preview " muted="" preload="auto" loop="" playsinline="" src="//videos.ctfassets.net/ckso4uqg4vio/gRmHQGU4QoYIKooaUsCGY/4a4ef51b1efa473aef02399ab7067d64/Nike-dadading-previewvideo.mp4"></video><div class="video-react-loading-spinner content__preview__image__video_preview "></div><button class="video-react-big-play-button video-react-big-play-button-left content__preview__image__video_preview big-play-button-hide" type="button" aria-live="polite" tabindex="0"><span class="video-react-control-text">Play Video</span></button><div class="video-react-control-bar video-react-control-bar-auto-hide content__preview__image__video_preview "><button class="content__preview__image__video_preview video-react-play-control video-react-control video-react-button video-react-paused" type="button" tabindex="0"><span class="video-react-control-text">Play</span></button><div class="content__preview__image__video_preview video-react-volume-menu-button-horizontal video-react-vol-3 video-react-volume-menu-button video-react-menu-button-inline video-react-control video-react-button video-react-menu-button" role="button" tabindex="0"><div class="video-react-menu"><div class="video-react-menu-content"><div class="content__preview__image__video_preview video-react-slider-horizontal video-react-slider" tabindex="0" aria-label="volume level" aria-valuenow="100.00" aria-valuetext="100.00%" aria-valuemin="0" aria-valuemax="100"><div class="content__preview__image__video_preview video-react-volume-level" style="width:100.00%;"><span class="video-react-control-text"></span></div></div></div></div></div><div class="video-react-current-time video-react-time-control video-react-control content__preview__image__video_preview "><div class="video-react-current-time-display" aria-live="off"><span class="video-react-control-text">Current Time </span>0:00</div></div><div class="video-react-time-control video-react-time-divider content__preview__image__video_preview " dir="ltr"><div><span>/</span></div></div><div class="content__preview__image__video_preview video-react-duration video-react-time-control video-react-control"><div class="video-react-duration-display" aria-live="off"><span class="video-react-control-text">Duration Time </span>0:00</div></div><div class="video-react-progress-control video-react-control content__preview__image__video_preview "><div class="video-react-progress-holder content__preview__image__video_preview video-react-slider-horizontal video-react-slider" tabindex="0" aria-label="video progress bar" aria-valuenow="NaN" aria-valuetext="0:00" aria-valuemin="0" aria-valuemax="100"><div data-current-time="0:00" class="video-react-play-progress video-react-slider-bar" style="width:NaN%;"><span class="video-react-control-text"><span>Progress</span>: NaN%</span></div></div></div><button class="content__preview__image__video_preview video-react-icon-fullscreen video-react-fullscreen-control video-react-control video-react-button video-react-icon" type="button" tabindex="0"><span class="video-react-control-text">Non-Fullscreen</span></button></div></div>+DLNike: DaDaDingWe made a music video to show the power of women in sport. And it was FIERCE. AS. (You Know)View work +NYCLyft: StaycationGetting New Yorkers off their block and into an exotic (local) destination.View work The work comes f |WorkWorkingNewsAboutContactPortland224 NW 13th AvePortland, OR 97209USA503 937 7000New BusinessMaggie Jenningsmaggie.jennings@wk.com1 503-937-7838AmsterdamHerengracht 258-2661016 BV AmsterdamThe Netherlands+31 20 712 6500New BusinessBen Proutben.prout@wk.com+316 52 86 71 49New York150 Varick StNew York, NY 10013USA917 661 5200New BusinessJacqueline Steelejacqueline.steele@wk.com1 917-661-5265Tokyo1-7-13, KamimeguroMeguro-ku, TokyoJapan 153-0051+81 3 5459 2800New BusinessRyan Fisherryan.fisher@wk.com81-80-4753-8114London16 Hanbury StLondon E1 6QRUK+44 20 7194 7000New BusinessZoe Mitchellwklondon.newbiz@wk.com+44 207 194 7000Shanghai1035 Changle RoadShanghai 200031ChinaNew BusinessBryan Tilsonbryan.tilson@wk.com86 21 5158 3975Delhi314, DLF South CourtSaketNew Delhi 110017 India+91 11 4200 9595 New BusinessGautham Narayanannewbizdelhi@wk.com+91 11 4200 9595São PauloRua Natingui, 442 Vila MadalenaSão Paulo – SP 05443-000Brazil+55 11 3937-9400New BusinessFernanda Antonellifernanda.antonelli@wk.com+55 11 3937 9401© Wieden Kennedy 2018 · Legal StuffFollow us onFacebookTwitterInstagram

      I applied for an internship here 3 years in a row after graduating from portfolio school. Never got an interview. This is me failing harder.

  6. Feb 2019
    1. But I think the secret is that somebody else does his flow for him. I mean, what are PR and advertising but flow, bought and paid for?
  7. Nov 2018
    1. The way we choose what to buy, like the way we choose how to vote, will never be logical. Trying to make it so has created an environment in which our basest impulses are relentlessly stimulated and amplified. The philosopher Gilles Deleuze once remarked, “It is not the slumber of reason that engenders monsters, but vigilant and insomniac rationality.” If ever there was a creation of insomniac rationality it is the 21st-century advertising business. Its monsters roam the planet.
    2. “Knowing that the seller has faith in their product is a hugely valuable piece of information,” he says. “In luxury goods, for instance, the ad says almost nothing; the cost of the ad almost everything.” Biologists regard the peacock’s tail as an expensive and so unfakeable signal of fitness – a sexual status symbol.
    3. “Flowers are ads. Peacocks’ tails are ads.” Rory Sutherland, vice-chairman of Ogilvy & Mather, and the ad industry’s most vigorous defender, is in full flow over lunch at his agency’s offices in Blackfriars. “One reason I’m not predicting the death of advertising any time soon is that you can see how important it is in nature. A flower is basically a weed with an advertising budget.”
  8. Aug 2018
    1. Google also says location records stored in My Activity are used to target ads. Ad buyers can target ads to specific locations — say, a mile radius around a particular landmark — and typically have to pay more to reach this narrower audience. While disabling “Web & App Activity” will stop Google from storing location markers, it also prevents Google from storing information generated by searches and other activity. That can limit the effectiveness of the Google Assistant, the company’s digital concierge. Sean O’Brien, a Yale Privacy Lab researcher with whom the AP shared its findings, said it is “disingenuous” for Google to continuously record these locations even when users disable Location History. “To me, it’s something people should know,” he said.
  9. Jul 2018
    1. The new organs process this enormous amount of information to break you down into categories, which are sometimes innocuous like, “Listens to Spotify” or “Trendy Moms”, but can also be more sensitive, identifying ethnicity and religious affiliation, or invasively personal, like “Lives away from family”. More than this, the new organs are being integrated with increasingly sophisticated algorithms, so they can generate predictive portraits of you, which they then sell to advertisers who can target products that you don’t even know you want yet. 
    2. Tega Brain and Sam Lavigne, two Brooklyn-based artists whose work explores the intersections of technology and society, have been hearing a lot of stories like mine. In June, they launched a website called New Organs, which collects first-hand accounts of these seemingly paranoiac moments. The website is comprised of a submission form that asks you to choose from a selection of experiences, like “my phone is eavesdropping on me” to “I see ads for things I dream about.” You’re then invited to write a few sentences outlining your experience and why you think it happened to you.
  10. May 2018
    1. But advertising and design are fundamentally different businesses: in the world of advertising, user experiences are typically a loss leader to sell media buying services that are much more reliable and higher margin. Design, by contrast, is studio-driven, not account-driven—and does not benefit from the reliable, recurring revenue streams of ad spends. Ideas are not a loss-leader, they are the core value for design. __This difference may not be visible to corporate buyers, but it is quite meaningful to creative talent, the lifeblood of both industries. If you walk into a meeting in which you are pitched fully-formed concepts as part of the sales process, you are probably not talking to a design firm. __
  11. Apr 2018
    1. One source speculated that Australia is the test market for wider consolidation across the WPP portfolio, but questioned: “Will it only end when there are no brands left?” “What will WPP look like in two years? No one in senior leadership can answer that.” WPP as a holding company is facing serious challenges and boss Martin Sorrell has been upfront about the financial pressures it’s under from clients who are decreasing their marketing budget. As a result, WPP seems to be working hard to claw its way back to the top of the advertising food chain.
    2. It comprises teams specialising in seven key production disciplines including: design, photography, TV and post, web design and build, dynamic digital campaigns, social content, digital and print production and management.
    1. As production increasingly becomes a more important and profitable component in the creative advertising equation, WPP wants to come as close as possible to providing everything for its clients—with Hogarth serving as the proverbial kitchen sink for both Ogilvy and Grey.
  12. Feb 2018
    1. as clients' marketing budgets decrease and agency profit margins feel the squeeze.
    2. One boss allegedly followed a round of layoffs by warning employees that all production work needed to remain in-house if they wanted to keep their jobs, in part because production is the agency's only profitable department.
    3. All major agency holding companies have launched their own production and postproduction units in recent years as part of what one agency veteran called "a revenue grab." In some cases, they have publicized this information, but the new divisions largely operate under the radar despite employing hundreds of people. "This isn't a threat to high-end production companies," said one source who has worked in that industry for years, "But it will wipe out the whole middle range of independent companies."
  13. Nov 2017
    1. The researchers also found that adolescents’ materialism was highest when advertising spending made up a greater percentage of the U.S. economy.
  14. Aug 2017
    1. So Facebook knows your phone ID and can add it to your Facebook ID. It puts that together with the rest of your online activity: not just every site you’ve ever visited, but every click you’ve ever made – the Facebook button tracks every Facebook user, whether they click on it or not. Since the Facebook button is pretty much ubiquitous on the net, this means that Facebook sees you, everywhere. Now, thanks to its partnerships with the old-school credit firms, Facebook knew who everybody was, where they lived, and everything they’d ever bought with plastic in a real-world offline shop.[4]​4 All this information is used for a purpose which is, in the final analysis, profoundly bathetic. It is to sell you things via online ads.The ads work on two models. In one of them, advertisers ask Facebook to target consumers from a particular demographic – our thirty-something bourbon-drinking country music fan, or our African American in Philadelphia who was lukewarm about Hillary. But Facebook also delivers ads via a process of online auctions, which happen in real time whenever you click on a website. Because every website you’ve ever visited (more or less) has planted a cookie on your web browser, when you go to a new site, there is a real-time auction, in millionths of a second, to decide what your eyeballs are worth and what ads should be served to them, based on what your interests, and income level and whatnot, are known to be. This is the reason ads have that disconcerting tendency to follow you around, so that you look at a new telly or a pair of shoes or a holiday destination, and they’re still turning up on every site you visit weeks later. This was how, by chucking talent and resources at the problem, Facebook was able to turn mobile from a potential revenue disaster to a great hot steamy geyser of profit.
    2. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the Holy Grail of advertising.
  15. May 2017
    1. clever advertising man" to help boost consumption. In the case of ice, consumption soared

      Advertising schemes promoting ice in the early 1900s built the foundation for household refrigeration as technology became more advanced.

  16. Apr 2017
    1. Marketers would prefer to have their own predictive marketing platforms, helping them collect and activate their own proprietary data. Enterprise technology companies want that future as well. They want to be the ones to sell and provision those tech platforms, integrating and packaging them with all of the other systems they sell into the enterprise, from CRM to call center management to finance and sales force automation. Quite naturally, they worry that it will be easier for Google and Facebook to add their own CRM and related systems than it will be for them to replicate Google and Facebook’s digital marketing system.Agencies? They just want to keep themselves in the middle. Whether as consultants, media brokers, system integrators or owners of syndicated data, agencies just want to stay relevant and find ways to reverse their declining margins.

      That is most certainly their wishlist. But it overlooks the reason why Google and Facebook get all the ad dollars in the first place: they have all the users & their data. That's why most advertisers will have to play by their rules as the chances to succeed with their own offerings aren't great.

      Telcos/ISPs meanwhile, particularly Verizon, are to watch indeed (The new FCC rules play right into their hands as well). Since they own many users & their data, they are a force to be reckoned with. But: ISPs aren't global players and regulated differently in each country.

  17. Mar 2017
    1. David Pemsel, the Guardian’s chief executive, wrote to Google to say that it was “completely unacceptable” for its advertising to be misused in this way.
    2. The use of programmatic trading, which automates the process of buying and selling advertising online , is becoming increasingly controversial amid concerns that it both hurts media revenues and supports extremist material.
    3. The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.
  18. Dec 2016
    1. Selling user data should be illegal. And the customer data a company is allowed to collect and store should be very limited.

      Under the guidance of Jared Kushner, a senior campaign advisor and son-in-law of President-Elect Trump, Parscale quietly began building his own list of Trump supporters. Trump’s revolutionary database, named Project Alamo, contains the identities of 220 million people in the United States, and approximately 4,000 to 5,000 individual data points about the online and offline life of each person. Funded entirely by the Trump campaign, this database is owned by Trump and continues to exist.

      Trump’s Project Alamo database was also fed vast quantities of external data, including voter registration records, gun ownership records, credit card purchase histories, and internet account identities. The Trump campaign purchased this data from certified Facebook marketing partners Experian PLC, Datalogix, Epsilon, and Acxiom Corporation. (Read here for instructions on how to remove your information from the databases of these consumer data brokers.)

    2. Trump's campaign used carefully targeted negative ads to suppress voter turnout.

      With Project Alamo as ammunition, the Trump digital operations team covertly executed a massive digital last-stand strategy using targeted Facebook ads to ‘discourage’ Hillary Clinton supporters from voting. The Trump campaign poured money and resources into political advertisements on Facebook, Instagram, the Facebook Audience Network, and Facebook data-broker partners.

      “We have three major voter suppression operations under way,” a senior Trump official explained to reporters from BusinessWeek. They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans.”

    3. 100,000 personalized collections of lies.

      Parscale also deployed software to optimize the design and messaging of Trump’s Facebook ads. Describing one such test, the Wall Street Journal reporter Christopher Mims writes that “one day in August, his campaign sprayed ads at Facebook users that led to 100,000 different webpages, each micro-targeted at a different segment of voters.” In total, Trump’s digital team built or generated more than 100,000 distinct pieces of creative content.

    1. The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.”

      why aren't we seeing more about this in the news?? How is this not ILLEGAL???

  19. Jun 2016
    1. agnotology - the study of willful acts to spread confusion and deceit, usually to sell a product or win favor. (Coined by Robert Proctor of Stanford University.)

      • tobacco companies
      • climate-change deniers
      • politicians

      Withholding evidence and outright lying are just the two most obvious tactics. They also take advantage of people's desire to be reasonable, by claiming there are two sides to a topic that doesn't actually have any reasonable opposition -- the "balanced debate" scam. And they influence people by conflating the main issue with others -- personal liberty, religious beliefs, capitalism vs socialism.

  20. Apr 2016
    1. JavaScript creator Brendan Eich is working on a browser that blocks tracking, and replaces ads with less obtrusive ones. Websites can sign up to get a cut of the income from those ads. They'll also have a way for users to pay to visit sites ad-free.

      http://brave.com/<br> https://github.com/brave<br> https://twitter.com/brave

      It will be interesting to see how this plays out. Naturally, those obtrusive advertisers won't like it. I'd love it if sites I visit often could give me ads for stuff I might actually buy, especially if they received a generous cut of each sale.

  21. Feb 2016
    1. PageFair, which sells services to publishers to measure and attempt to counteract adblocking and contributed to the report, has estimated that total lost revenue from adblocking grew from $5.8bn to $10.7bn between 2014 and 2015 in the US, $1.6bn to $3.6bn over the same period in the UK.

      This seems to be talking about lost revenue to publishers, not products and services being advertised.

  22. Jan 2016
    1. Everything we do to make it harder to create a website or edit a web page, and harder to learn to code by viewing source, promotes that consumerist vision of the web. Pretending that one needs a team of professionals to put simple articles online will become a self-fulfilling prophecy.

      Humorous talk on website bloat by Maciej Cegłowski, creator of the Pinboard bookmarking service.

  23. Dec 2015
    1. Huge follower counts on YouTube and social media DO NOT easily translate to income. And those followers expect you to be "real" -- so they are hostile to advertising and sponsored content.

      Do you own a business? It might pay to offer a salary to the producers of a YouTube channel that reaches your target audience -- in exchange for low-profile "brought to you by" links and mentions that won't offend that audience.

      https://twitter.com/JBUshow<br> https://twitter.com/gabydunn

  24. Aug 2015
    1. The problem is scale. A larger, general-interest site can't be built purely atop longform, because longform takes time — both for writers to produce and readers to read. Therefore, as both Buzzfeed and Gawker realized early on, well-done longform could be the steak, but it couldn't be the meal.

      Why is it a problem if things take longer to read and write?

      I suspect the answer has to do with the monetization terms in play. Too much of advertising is still based on page views rather than time on page. As a result, it's extremely beneficial to have users return to the site daily and spend 15 minutes reading 5 stupid listicles rather than returning to the site once a week to spend an hour and a half reading a couple articles. This also motivates the obnoxious pagination common on news sites.

    1. You have these weird extreme emotions like jealousies and affections for things that no normal person would, so I find them really interesting and almost beautiful in that way, like surrealist films.
  25. Jun 2015
    1. Although it currently shows Google AdSense ads and Taboola’s content marketing, Ottman said those will soon go away. Point-selling will be the main revenue source.

      I find Taboola to be so awful that I question the judgment of these people for ever having used it.

  26. Sep 2014
    1. Starts off on a difficult foot by attempting to deny common conceptions about how advertising works, and even legitimizes their function, but comes full circle to strong indictment of the insidiousness of brand ubiquity.

    2. So if an ad works by inception, we should expect the value (to the advertiser) to scale linearly with the size of the audience. On the other hand, if an ad works by cultural imprinting, we should expect its value (to the advertiser) to scale more than linearly with the size of the audience.
    3. Cultural imprinting is the mechanism whereby an ad, rather than trying to change our minds individually, instead changes the landscape of cultural meanings — which in turn changes how we are perceived by others when we use a product. Whether you drink Corona or Heineken or Budweiser "says" something about you. But you aren't in control of that message; it just sits there, out in the world, having been imprinted on the broader culture by an ad campaign.

      Yes! Whence the emotional inception. If you don't buy that product that says you're super cool you are then filled with anxiety about whether you're cool. Etc.

      What's being described here isn't some other way in which advertising works other than emotional inception, it's the mechanism of that inception.

    4. The same way an engagement ring is an honest token of a man's commitment to his future spouse, an expensive ad campaign is an honest token of a company's commitment to its product line.

      Gah! Awful.

      As soon as you think such a signal is valuable, it becomes a tool of deception.

      That's why we've seen some backlash against flashy promotion toward a nostalgic, faux low budget, "authentic" aesthetic.

    5. If Disney were ever to violate this trust — by putting too much violence in its movies, for instance — consumers would get angry and (at the margin) buy fewer of Disney's products.

      How does confirmation bias play into this? Can Disney violate that trust with some margin of comfort? If consumers are (as here assumed) primed to receive family friendly entertainment they are less likely to notice when that expectation is violated than when they are when it's confirmed.

    6. First, a lot of ads work simply by raising awareness. These ads are essentially telling customers, "FYI, product X exists. Here's how it works. It's available if you need it." Liquid Draino, for example, is a product that thrives on simple awareness, because drains don't clog all that frequently, and if you don't know what Liquid Draino is and what it does, you won't think to use it. But this mechanism is pervasive. Almost every ad works, at least in part, by informing or reminding customers about a product. And if it makes a memorable impression, even better.

      A central pillar of my hatred for advertising is the fact that awareness does work and the ability to raise awareness is strongly correlated with marketing budget. Products therefore beat competition by virtue of starting with larger advertising budgets, not be being better products.