6 Matching Annotations
  1. Dec 2021
  2. Jun 2021
  3. Mar 2021
  4. Feb 2020
  5. Sep 2019
  6. Aug 2015
    1. The problem is scale. A larger, general-interest site can't be built purely atop longform, because longform takes time — both for writers to produce and readers to read. Therefore, as both Buzzfeed and Gawker realized early on, well-done longform could be the steak, but it couldn't be the meal.

      Why is it a problem if things take longer to read and write?

      I suspect the answer has to do with the monetization terms in play. Too much of advertising is still based on page views rather than time on page. As a result, it's extremely beneficial to have users return to the site daily and spend 15 minutes reading 5 stupid listicles rather than returning to the site once a week to spend an hour and a half reading a couple articles. This also motivates the obnoxious pagination common on news sites.