- May 2021
Later in my visit, Chase Zwernemann, the twenty-one-year-old VP of talent management, will tell me that “we really see ourselves like influencing professors.” And if this weren’t enough, under the Clubhouse aegis is a trio of TikTok houses, each of which corresponds, apparently, to a different level of academe. There’s Clubhouse BH—the grad school—which is meant for “our more seasoned influencers.” (If this phrase conjures for you images of geriatrics taking selfies in suggestive postures, please know that by “seasoned influencers” they simply mean people who have been in the business a while and have thus reached the ripe old age of twenty-two or twenty-three.) Beneath that is Clubhouse FTB, which apparently serves as the undergraduate program. And finally, there’s Not a Content House, the high school of the Clubhouse venture, one meant to appeal to an even younger demographic.
He uses academe, but I might liken it to a studio system of sorts.
- Mar 2021
U.S. Census Bureau. (2021, February 4). Small Business Pulse Survey Shows Shift in Expectations from Spring to Winter. The United States Census Bureau. https://www.census.gov/library/stories/2021/01/small-business-pulse-survey-shows-shift-in-expectations-from-spring-to-winter.html?utm_campaign=20210126msacos1ccstors&utm_medium=email&utm_source=govdelivery
- customer demand
- social distancing
- administrative support
- public health
- food services
- united states
- real estate
- Dec 2015
Huge follower counts on YouTube and social media DO NOT easily translate to income. And those followers expect you to be "real" -- so they are hostile to advertising and sponsored content.
Do you own a business? It might pay to offer a salary to the producers of a YouTube channel that reaches your target audience -- in exchange for low-profile "brought to you by" links and mentions that won't offend that audience.