7 Matching Annotations
  1. Nov 2019
    1. How you use our services and your devicesThis includes: call records containing phone numbers you call and receive calls from, websites you visit, text records, wireless location, application and feature usage, product and device-specific information and identifiers, router connections, service options you choose, mobile and device numbers, video streaming and video packages and usage, movie rental and purchase data, TV and video viewership, and other similar information.
    2. Demographic and interest dataFor example, this information could include gender, age range, education level, sports enthusiast, frequent diner and other demographics and interests.
    3. Information from social media platformsThis may include interests, "likes" and similar information you permit social media companies to share in this way.
    4. Information from Verizon MediaFor example, we may receive information from Verizon Media to help us understand your interests to help make our advertising more relevant to you.
    5. Learn about the information Verizon collects about you, your devices and your use of products and services we provide. We collect information when you interact with us and use our products and services. The types of information we collect depends on your use of our products and services and the ways that you interact with us. This may include information about: Contact, billing and other information you provide 1 How you use our services and your devices 2 How you use our websites and apps 3 How our network and your devices are working 4 Location of your wireless devices

      Verizon Privacy Policy

  2. Apr 2017
    1. Marketers would prefer to have their own predictive marketing platforms, helping them collect and activate their own proprietary data. Enterprise technology companies want that future as well. They want to be the ones to sell and provision those tech platforms, integrating and packaging them with all of the other systems they sell into the enterprise, from CRM to call center management to finance and sales force automation. Quite naturally, they worry that it will be easier for Google and Facebook to add their own CRM and related systems than it will be for them to replicate Google and Facebook’s digital marketing system.Agencies? They just want to keep themselves in the middle. Whether as consultants, media brokers, system integrators or owners of syndicated data, agencies just want to stay relevant and find ways to reverse their declining margins.

      That is most certainly their wishlist. But it overlooks the reason why Google and Facebook get all the ad dollars in the first place: they have all the users & their data. That's why most advertisers will have to play by their rules as the chances to succeed with their own offerings aren't great.

      Telcos/ISPs meanwhile, particularly Verizon, are to watch indeed (The new FCC rules play right into their hands as well). Since they own many users & their data, they are a force to be reckoned with. But: ISPs aren't global players and regulated differently in each country.

  3. Jan 2017