- Apr 2024
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Local file Local file
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That is not the case.It is true, a variety of published indexes, catalogues and biblio-graphies to periodical and other literature exists, but they donot and cannot meet our individual case, for1 Every individual moves in a sphere of his own and coversindividual ground such as a printed index cannot touch.2 Printed indexes although they give usable information,cannot go sufficiently into details, they must studyabove all the common requirements of a number ofsubscribers sufficiently large to assure their existenceand continuance (apart from the question of adver-tising).
Kaiser's argument for why building a personal index of notes is more valuable than relying on the indexes of others.
Note that this is answer still stands firmly even after the advent of both the Mundaneum, Google, and other digital search methods (not to mention his statement about ignoring advertising, which obviously had irksome aspects even in 1911.) Our needs and desires are idiosyncratic, so our personal indexes are going to be imminently more valuable to us over time because of these idiosyncrasies. Sure, you could just Google it, but Google answers stand alone and don't build you toward insight without the added work of creating your own index.
Some of this is bound up in the idea that your own personal notes are far more valuable than the notes someone else may have taken and passed along to you.
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- Dec 2020
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www.geoffreylitt.com www.geoffreylitt.com
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website developers and extension authors
Like, for example, Google having a problem with ad-blockers in Google Chrome. This is an example of why monopolies aren't great; Google makes money selling ads but they also control a browser that most people use. There's a conflict here when the users of the browser install extensions that limit Google's ability to show you ads.
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- Apr 2017
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www.mediapost.com www.mediapost.com
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Marketers would prefer to have their own predictive marketing platforms, helping them collect and activate their own proprietary data. Enterprise technology companies want that future as well. They want to be the ones to sell and provision those tech platforms, integrating and packaging them with all of the other systems they sell into the enterprise, from CRM to call center management to finance and sales force automation. Quite naturally, they worry that it will be easier for Google and Facebook to add their own CRM and related systems than it will be for them to replicate Google and Facebook’s digital marketing system.Agencies? They just want to keep themselves in the middle. Whether as consultants, media brokers, system integrators or owners of syndicated data, agencies just want to stay relevant and find ways to reverse their declining margins.
That is most certainly their wishlist. But it overlooks the reason why Google and Facebook get all the ad dollars in the first place: they have all the users & their data. That's why most advertisers will have to play by their rules as the chances to succeed with their own offerings aren't great.
Telcos/ISPs meanwhile, particularly Verizon, are to watch indeed (The new FCC rules play right into their hands as well). Since they own many users & their data, they are a force to be reckoned with. But: ISPs aren't global players and regulated differently in each country.
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- Mar 2017
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www.theguardian.com www.theguardian.com
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David Pemsel, the Guardian’s chief executive, wrote to Google to say that it was “completely unacceptable” for its advertising to be misused in this way.
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