https://www.reddit.com/r/Zettelkasten/comments/10jx7gg/wooden_antinet_zettelkasten/

Scott Scheper commissioned a two drawer solid wood (cedar) zettelkasten box similar to those from the early 20th century. He had it listed on his website initially for $995 and then later for a reduced $495.

He created a waitlist sign up for it, ostensibly to test the interest in manufacturing/selling them as a product. To my knowledge he never made any beyond the initial prototype.

The high cost likely dampened interest compared to the much cheaper primary and secondary markets for these sorts of storage containers.

See also:<br /> - $995 https://web.archive.org/web/20230124062200/https://www.antinet.org/wooden-antinet-waitlist - $495 reduction https://web.archive.org/web/20230306195625/https://www.antinet.org/wooden-antinet-waitlist

https://www.antinet.org/wooden-antinet-waitlist

2023-03-06: Noting that the list price on this has now dropped to $495 including shipping. He's also closed the wait list, which I'm guessing was set up to both collect email addresses as well as to test market the demand for such a box at his various price points.

https://optimize.google.com/

alternative: https://www.inspectlet.com/

link to: https://hypothes.is/a/ykPEMJXhEe2yst-vhvqBzg

https://www.inspectlet.com/

I've used this briefly before, but it's also something Scott Scheper swears by.

alternative: https://optimize.google.com/

I've seen a bunch of people sharing this and repeating the conclusion: that the success is because the CEO loves books t/f you need passionate leaders and... while I think that's true, I don't think that's the conclusion to draw here. The winning strategy wasn't love, it was delegation and local, on the ground, knowledge.

This win comes from a leader who acknowledges people in the stores know their communities and can see and react faster to sales trends in store... <br /> —Aram Zucker-Scharff (@Chronotope@indieweb.social) https://indieweb.social/@Chronotope/109597430733908319 Dec 29, 2022, 06:27 · Mastodon for Android

Also heavily at play here in their decentralization of control is regression toward the mean (Galton, 1886) by spreading out buying decisions over a more diverse group which is more likely to reflect the buying population than one or two corporate buyers whose individual bad decisions can destroy a company.

How is one to balance these sorts of decisions at the center of a company? What role do examples of tastemakers and creatives have in spaces like fashion for this? How about the control exerted by Steve Jobs at Apple in shaping the purchasing decisions of the users vis-a-vis auteur theory? (Or more broadly, how does one retain the idea of a central vision or voice with the creative or business inputs of dozens, hundreds, or thousands of others?)

How can you balance the regression to the mean with potentially cutting edge internal ideas which may give the company a more competitive edge versus the mean?