11 Matching Annotations
  1. Feb 2021
    1. To be selected for the Top 100 is to be anointed by Jobs, an honor not necessarily based on rank. Jobs referred to the group, but not the conclave, in an interview several years ago with Fortune. “My job is to work with sort of the Top 100 people,” he said. “That doesn’t mean they’re all vice presidents. Some of them are just key individual contributors. So when a good idea comes … part of my job is to move it around [and] … get ideas moving among that group of 100 people.” Privately Jobs has spoken even more strongly about the Top 100’s importance. “If he had to recreate the company, these are the 100 people he’d bring along” is how one former Apple executive describes Jobs’ characterization.

      进入前100名是由乔布斯指定的,这一荣誉不一定基于排名。几年前接受《财富》杂志(Fortune)采访时,乔布斯提到了这个组织,但没有提到秘密会议。"我的工作是和最顶尖的100个人一起工作,"他说。"这并不意味着他们都是副总裁。其中一些只是关键的个人贡献者。因此,当一个好的想法出现时......我的工作之一就是把它传播出去......让创意在100人的团队中传播。" 私下里,乔布斯更强烈地表达了 "100人"的重要性。一位苹果前高管这样描述乔布斯:"如果他要重新创建公司,他会带的就是这100人"。

    1. 总结下来有以下三点:

      1.在 Jobs 看到 Alto(第一台基于 GUI 的计算机)和 Smalltalk(面相对象编程语言)之前,其实已经有几百万人看过它们了。一方面,是因为 PARC 相对开放;另一方面,则是因为相关文章已经被发表在了科学美国人(Scientific American)等杂志上。那么,我们是该赞叹 Jobs,还是该让其他人面壁呢?

      2.Jobs 太过被 GUI 吸引,以至于忽略了同时展示给他的另外两个重要产品,有多重要?它们分别是以太网(Ethernet)和面向对象编程(object-oriented programming),所以你懂的……

      3.就算被惊艳到且不吝赞美,Jobs 还是会说「还不够完美」(but it was flawed and incomplete),这也是他在不是屋子里最聪明的人却又想表现得顶尖(top gun)时的常用办法。

    1. “Look Steve. You know, you’ve made something that is perfect for 2-year-olds and perfect for 92-year-olds. But everybody in-between learns to use tools.”

      「看 Steve。你知道,你所做的对于 2 岁和 92 岁的人来说都是完美的。但中间的每个人需要学习使用工具」。

  2. Nov 2020
    1. The GUI was initially developed as one of many innovative new research projects at Xerox's Palo Alto Research Center1. Silicon Valley being a small place back then, Steve Jobs got himself a tour one day, and just flat out fell in love with their GUI.

      The GUI was first developed at Xerox's Palo Alto Research Center (PARC). Silicon Valley being a small place at the time, Steve Jobs had people around him prod him to take a tour, which he took them up on. When he first saw the GUI they were working on, he knew it would be the future.

    1. In 1995 Steve Jobs could still remember it exactly. In an interview with Robert X. Cringely for the PBS show “Triumph of the nerds” he said:I had three or four people (at Apple) who kept bugging that I get my rear over to Xerox PARC and see what they are doing. And, so I finally did. I went over there. And they were very kind. They showed me what they are working on. And they showed me really three things. But I was so blinded by the first one that I didn’t even really see the other two. One of the things they showed me was object oriented programming – they showed me that but I didn’t even see that. The other one they showed me was a networked computer system… they had over a hundred Alto computers all networked using email etc., etc., I didn’t even see that. I was so blinded by the first thing they showed me, which was the graphical user interface. I thought it was the best thing I’d ever seen in my life. Now remember it was very flawed. What we saw was incomplete, they’d done a bunch of things wrong. But we didn’t know that at the time but still thought they had the germ of the idea was there and they’d done it very well. And within – you know – ten minutes it was obvious to me that all computers would work like this some day. It was obvious. You could argue about how many years it would take. You could argue about who the winners and losers might be. You could’t argue about the inevitability, it was so obviousSteve Jobs about his visit to Xerox PARC – Clip from Robert Cringley’s TV documentation “Triumph of the Nerds“.

      Steve Jobs when given a tour at the Xerox PARC in 1979 was so struck by the GUI that they were developing that he could not even process the other things he was shown (Object Oriented Programming and Networked Computing).

      "And within - you know - ten minutes it was obvious to me that all computers would work like this some day. It was obvious. You could argue about how many years it would take. You could argue about who the winners or losers might be. You couldn't argue about the inevitability, it was obvious."

      This reminds me of the moment Roam first clicked for me.

  3. May 2020
  4. Mar 2020
    1. Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. —Steve Jobs (via lifehacker and Zettel no. 201308301352)

      in other words, it's just statistical thermodynamics. Eventually small pieces will float by each other and stick together in new and hopefully interesting ways. The more particles you've got and the more you can potentially connect or link things, the better off you'll be.

  5. Dec 2019
    1. During 1995, a decision was made to (officially) start licensing the Mac OS and Macintosh ROMs to 3rd party manufacturers who started producing Macintosh "clones". This was done in order to achieve deeper market penetration and extra revenue for the company. This decision lead to Apple having over a 10% market share until 1997 when Steve Jobs was re-hired as interim CEO to replace Gil Amelio. Jobs promptly found a loophole in the licensing contracts Apple had with the clone manufacturers and terminated the Macintosh OS licensing program, ending the Macintosh clone era. The result of this action was that Macintosh computer market share quickly fell from 10% to around 3%.
  6. Jul 2019
    1. The Apple of Steve Jobs needed HyperCard-like products like the Monsanto Company needs a $100 home genetic-engineering set.
    2. The reason for this is that HyperCard is an echo of a different world. One where the distinction between the “use” and “programming” of a computer has been weakened and awaits near-total erasure.  A world where the personal computer is a mind-amplifier, and not merely an expensive video telephone.  A world in which Apple’s walled garden aesthetic has no place. What you may not know is that Steve Jobs killed far greater things than HyperCard.  He was almost certainly behind the death of SK8. And the Lisp Machine version of the Newton. And we may never learn what else. And Mr. Jobs had a perfectly logical reason to prune the Apple tree thus. He returned the company to its original vision: the personal computer as a consumer appliance, a black box enforcing a very traditional relationship between the vendor and the purchaser. Jobs supposedly claimed that he intended his personal computer to be a “bicycle for the mind.” But what he really sold us was a (fairly comfortable) train for the mind. A train which goes only where rails have been laid down, like any train, and can travel elsewhere only after rivers of sweat pour forth from armies of laborers. (Preferably in Cupertino.) The Apple of Steve Jobs needed HyperCard-like products like the Monsanto Company needs a $100 home genetic-engineering set. The Apple of today, lacking Steve Jobs — probably needs a stake through the heart.
  7. Jan 2016