in fact the best ideas happen when you are not planning them when you are just creating an environment where people get together in an informal way this is the reason why um Steve Jobs when he designed the Pixar building um he the initial idea was there's just one bathroom for the whole company

[Steve Jobs]: If you sort of dig beneath the surface,one of the real successes of the Lisa programwas creating an environment where all these crazy people that could reallybe very, very successful.And I guess that's one of the things that Apple's done best.

I think one of the the things that 00:00:27 really separates us from the high primates is that we're tool builders and I read a a study that measured the efficiency of locomotion for various species on the planet the Condor used 00:00:41 the least energy to move a kilometer and humans came in with a rather unimpressive showing about a third of the way down the list it was not not too proud of a showing for the crown of 00:00:53 creation so that didn't look so good but then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle and a man on a bicycle or human on a bicycle 00:01:07 blew the Condor away completely off the top of the charts and that's what a computer is to me what a computer is to me is it's the most remarkable tool that we've ever come up with and it's the 00:01:19 equivalent of a bicycle for our minds

To be selected for the Top 100 is to be anointed by Jobs, an honor not necessarily based on rank. Jobs referred to the group, but not the conclave, in an interview several years ago with Fortune. “My job is to work with sort of the Top 100 people,” he said. “That doesn’t mean they’re all vice presidents. Some of them are just key individual contributors. So when a good idea comes … part of my job is to move it around [and] … get ideas moving among that group of 100 people.” Privately Jobs has spoken even more strongly about the Top 100’s importance. “If he had to recreate the company, these are the 100 people he’d bring along” is how one former Apple executive describes Jobs’ characterization.

“Look Steve. You know, you’ve made something that is perfect for 2-year-olds and perfect for 92-year-olds. But everybody in-between learns to use tools.”

The GUI was initially developed as one of many innovative new research projects at Xerox's Palo Alto Research Center1. Silicon Valley being a small place back then, Steve Jobs got himself a tour one day, and just flat out fell in love with their GUI.

In 1995 Steve Jobs could still remember it exactly. In an interview with Robert X. Cringely for the PBS show “Triumph of the nerds” he said:I had three or four people (at Apple) who kept bugging that I get my rear over to Xerox PARC and see what they are doing. And, so I finally did. I went over there. And they were very kind. They showed me what they are working on. And they showed me really three things. But I was so blinded by the first one that I didn’t even really see the other two. One of the things they showed me was object oriented programming – they showed me that but I didn’t even see that. The other one they showed me was a networked computer system… they had over a hundred Alto computers all networked using email etc., etc., I didn’t even see that. I was so blinded by the first thing they showed me, which was the graphical user interface. I thought it was the best thing I’d ever seen in my life. Now remember it was very flawed. What we saw was incomplete, they’d done a bunch of things wrong. But we didn’t know that at the time but still thought they had the germ of the idea was there and they’d done it very well. And within – you know – ten minutes it was obvious to me that all computers would work like this some day. It was obvious. You could argue about how many years it would take. You could argue about who the winners and losers might be. You could’t argue about the inevitability, it was so obviousSteve Jobs about his visit to Xerox PARC – Clip from Robert Cringley’s TV documentation “Triumph of the Nerds“.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. —Steve Jobs (via lifehacker and Zettel no. 201308301352)

During 1995, a decision was made to (officially) start licensing the Mac OS and Macintosh ROMs to 3rd party manufacturers who started producing Macintosh "clones". This was done in order to achieve deeper market penetration and extra revenue for the company. This decision lead to Apple having over a 10% market share until 1997 when Steve Jobs was re-hired as interim CEO to replace Gil Amelio. Jobs promptly found a loophole in the licensing contracts Apple had with the clone manufacturers and terminated the Macintosh OS licensing program, ending the Macintosh clone era. The result of this action was that Macintosh computer market share quickly fell from 10% to around 3%.

The Apple of Steve Jobs needed HyperCard-like products like the Monsanto Company needs a $100 home genetic-engineering set.

The reason for this is that HyperCard is an echo of a different world. One where the distinction between the “use” and “programming” of a computer has been weakened and awaits near-total erasure.  A world where the personal computer is a mind-amplifier, and not merely an expensive video telephone.  A world in which Apple’s walled garden aesthetic has no place. What you may not know is that Steve Jobs killed far greater things than HyperCard.  He was almost certainly behind the death of SK8. And the Lisp Machine version of the Newton. And we may never learn what else. And Mr. Jobs had a perfectly logical reason to prune the Apple tree thus. He returned the company to its original vision: the personal computer as a consumer appliance, a black box enforcing a very traditional relationship between the vendor and the purchaser. Jobs supposedly claimed that he intended his personal computer to be a “bicycle for the mind.” But what he really sold us was a (fairly comfortable) train for the mind. A train which goes only where rails have been laid down, like any train, and can travel elsewhere only after rivers of sweat pour forth from armies of laborers. (Preferably in Cupertino.) The Apple of Steve Jobs needed HyperCard-like products like the Monsanto Company needs a $100 home genetic-engineering set. The Apple of today, lacking Steve Jobs — probably needs a stake through the heart.

was such a zealot that he single-handedly forced the shutdown of a would-be iBooks Author competitor.