This is insanity; to say turtl is the only 'content creation platform' that's 'backed by data' is complete hogwash.

This is marketing fluff at its worst: a lie.

This is marketing fluff and hyperbole; I'll believe this claim when I see proof that they've examined every single 'content creation platform'.

For example, Microsoft Office apps could be considered part of a 'content creation platform'. They're partly built via UX research and feedback via people who are trained in psychology. This simple fact shows turtl as unreliable.