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ReconfigBehSci. (2020, November 10). Starting soon Day 2 SchBeh Workshop ‘Building an online information environment for policy relevant science’ join for a Q&A with Martha Scherzer (WHO) on role of behavioural scientists in a crisis followed by sessions on ‘Online Discourse’ and ‘Tools’ https://t.co/Gsr66BRGcJ [Tweet]. @SciBeh. https://twitter.com/SciBeh/status/1326121764657770496

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ReconfigBehSci. (2020, December 7). Science of Behavioral Change Capstone Conference: Celebrating Accomplishments and Looking to the Future Register now for this Feb. 22-23 NIH virtual event https://t.co/tw5QiDuJBB [Tweet]. @SciBeh. https://twitter.com/SciBeh/status/1335909129861337088

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The non-personalized nudge

An employer can choose to let their employee set up their own pensions plan or set them up with a default plan and allow them to change. The second scenario is an "architected choice" that relies on two phenomena:

1. The fact people often fail to set up a retirement plan
2. The tendency of people to stick with default rules

The default plan is a non-personalized nudge which (supposedly) benefits the people as well as society.

This reminds me of Michael Malice's idea of "the people that need leaders are not able to pick good ones".

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