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Reputation is the OG incentive system.

Our legacy reputation tracking capabilities haven't adapted to the age of internet, yet. I'm betting it will.

It's just too small.

<big>评：</big><br/><br/> 这一次，罗永浩的发布会上有一张幻灯片如是写道： <br/><br/> 「为什么 Facebook 挣到的钱大部分进了马克扎克伯格的口袋？」 <br/><br/> 对于上述设问，想必罗永浩早已得出自己的答案。但从此次推出的聊天软件「聊天宝」来看，他似乎一直在刻意强调「激励机制」的作用，而这点也被许多内容公链方拿来借势营销了一把。「拿出部分利润来回报用户参与」看似要革老平台的命，实则只是刺激流量的运营手段，同那些鼓励用户主动观看广告以换取游戏道具的手游并无本质差异，而这与区块链社交的设计蓝图相差甚远——社交产品最重要的激励凭证不是金钱，而是人际关系，更何况你我都同处在「『关系』等同于金钱」的社会大环境里。当我们谈论区块链社交产品时，我们应首先关注新秩序下人际关系网的重塑，其次才是利益的重新分配。 <br/><br/> 或许可以说，驾驭产品，就是驾驭那些随时随地能满足的欲望，包括匹配得很精准的欲望，但欲望并不等同于需求，亦或是利益。当产品经理试图深刻地理解人性时，我们就应当往更深处去进化自己的人性。经理可以钻研产品之道，但我们要当魔。

need to look up the incentive/punishment details for this...

Agreed. Then again, pointing this out does little for the creative professionals for whom we expressed great concern at the opening of this piece.

achievement goal theory argues that grades engender performance focus.

Both positive and negative effects stemming from intellectual property rights to the wider populace are diffused, thus the wider populace has little motive to oppose changes to laws and policies that support intellectual property.

Citation is an incentive. An answer to the question "What's in it for me?"