Generative AI systems that allow for biometric clones can easily exploit our likeness through the creation of synthetic media that propagate deep fakes. We need biometric rights that protect our faces and voices from algorithms of exploitation.

She’s already created an avatar, War Nymph, that will substitute for her in various promotional activities during her pregnancy in ways that may have to be seen to be understood. Among many other ideas, they’re talking about making their own deepfakes — AI-rendered faux-footage of Grimes — that they’ll map onto the avatar’s body. “I like the idea of having numerous consciousnesses acting simultaneously in the future,” she says, deeply on-brand.

“By definition, deepfake is a cybersecurity threat because what deepfake represents is a spoof or fake publication of a video or audio recording typically associated to a business leader or political leader, statements that the actual individual didn’t make,” explained Fox Rothschild partner Scott Vernick.

Deepfakes use machine learning techniques, feeding a computer real data about images or audio, to create a believable video. In a widely publicized instance,  a video disseminated by the Trump administration of a journalist interacting with the president’s staff was found to be doctored intentionally, according to The Associated Press.