bootstrapping
Dictionary definition: get (oneself or something) into or out of a situation using existing resources.
Bootstrapping Definition, Strategies, and Pros/Cons "the company is bootstrapping itself out of a marred financial past" "Bootstrapping is the process of a company self-financing without relying on outside funding sources like loans or venture money. Instead, they use their own money and the money they generate from their endeavours to start and grow their enterprises."
Wikipedia definition of bootstrapping: "Bootstrap as a metaphor, meaning to better oneself by one's own unaided efforts, was in use in 1922.[4] This metaphor spawned additional metaphors for a series of self-sustaining processes that proceed without external help."