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- Feb 2021
A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.” The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.
This is an interesting and useful strategy. I've heard the idea several times before.
I'm curious if this is the oldest version of it? I have to imagine that there are earlier versions of it dating back to 2011 or 2012 if not earlier.