i talked to todd rose about this notion of collective 00:00:51 illusions you know humans are a tribal species prone to conformity and in a lot of instances we act according to what our in-group wants rather than what we want as individuals ironically todd's research shows that we make poor 00:01:04 inferences about the majority consensus and that failing to recognize collective illusions can have negative consequences on our identities relationships values and society to avoid falling into conformity traps todd encourages us to 00:01:17 live congruent private and public lives that adhere to our personal convictions