Two questions flow from and support the heart of strategy: (1) whatcapabilities must be in place to win, and (2) what management systems arerequired to support the strategic choices? The first of these questions, thecapabilities choice, relates to the range and quality of activities that willenable a company to win where it chooses to play. Capabilities are the mapof activities and competencies that critically underpin specific where-to-play and how-to-win choices