around that same time i got a call from my daughter you know leave it to your kids and she said you know mom it's 00:03:48 just that all the problems we're dealing with in the world right now are insidious and um you know it came up last night siva was talking about the insidiousness 00:04:01 of the facebook problem and and this was an unlocker for me of what what does it mean for something to be insidious so i looked it up and i started to 00:04:14 explore and it turns out that insidious is defined and i think this is from the you know the oxford on the internet not the original but um that there's proceeding in a gradual 00:04:27 subtle way but with very harmful effects in other words there's something that's that's gathering combining in an unseen way that's leading to danger