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- Feb 2023
The most telling real-world results came from the final stock count. For example, no Felix product is more beloved than its best-selling meatballs, yet with customers encouraged to make decisions on climate value, they remained on the shelves, whereas Felix’s new, plant-based meatball alternatives had sold out. Shoppers had learned that the classic dish they had eaten since childhood might not, after all, be the best option for their own children’s future.
- the results that showed that
- their Felix brand followers rejected their most popular product, the Felux meatball
- once the CO2e was show,
- shows the success of clear labeling of CO2e
- and the gamification strategy