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- Dec 2022
in 2005, the International Rice Research Institute used a radio soap opera called Homeland Story to persuade millions of rice farmers in Vietnam to stop spraying their crops with harmful insecticides. Farmers who listened to the series were 31 percent less likely to spray their crops than those simply told not to.
!- example : storytelling impacts - Millions of Vietnamese rice farmers - who heard a soap opera called "Homeland Story" - stopped spraying their crops - with a harmful insecticide