i had known about this phenomenon which we call collective illusions historically has been called things like pluralistic ignorance um the illusion of universality things like this and because we'd known about it uh we 00:02:21 started asking people not only what they thought about certain issues but what they thought most people thought right and what was so shocking it was that actually the first time we ever did it was in like 2015 and it was 00:02:33 almost like a throwaway question and we weren't even sure what we'd get and what we found over and over again since is that it almost doesn't matter what topic we ask about if it's socially important it's like a coin toss whether we're 00:02:46 wrong about what the majority really believes and so we're living in this time when these collective illusions may actually be one of the defining features of modern society and as we can talk about they have such 00:02:59 like damaging consequences for the individual and the group and i felt like this could no longer just be an academic conversation like we need to have a conversation with the general public about this issue