There is reason to think that the effects of mortality salience are different in relational ontology. Contemporary Heathens are a particular sort of hybrid in living in modern society and emerging out of individualized ontologies, but forming incipient gift economies and expressing what I term a “gift ethic,” with an appreciation for what we receive from others, and desire to give in turn, sustaining social ecological systems as distributed networks of adaptive relations.

we also share an overarching and dominant individualized ontology that operates primarily in a logic of economization and consumerism. Economic metaphors and language dominate, and keep shifting our frame of reference back to economy. It is consumerism that is most often and consistently enacted in worldview defense when confronted with mortality salience in modern society.