Americans deserve a campaign that tests the strengths and weaknesses of the candidates; that highlights their differences and allows scrutiny of their plans; that motivates people to vote by giving them a clear account of how their choice in this election will affect their lives.

Give the user as much information as you can to help inform them on what’s about to happen. Anticipating and answering the following questions can help

Now they have what they need to make an informed decision, with a little intentional ambiguity to temper expectations.