One important aspect of critical social media research is the study of not just ideolo-gies of the Internet but also ideologies on the Internet. Critical discourse analysis and ideology critique as research method have only been applied in a limited manner to social media data. Majid KhosraviNik (2013) argues in this context that ‘critical dis-course analysis appears to have shied away from new media research in the bulk of its research’ (p. 292). Critical social media discourse analysis is a critical digital method for the study of how ideologies are expressed on social media in light of society’s power structures and contradictions that form the texts’ contexts.