The chip was developed as a result of the 1983 video game crash in North America, partially caused by an oversaturated market of console games due to lack of publishing control. Nintendo president Hiroshi Yamauchi said in 1986, "Atari collapsed because they gave too much freedom to third-party developers and the market was swamped with rubbish games."[6] By requiring the presence of the 10NES in a game cartridge, Nintendo prevented third-party developers from producing games without Nintendo's approval, and provided the company with licensing fees