“Motion should above all else help guide users, providing them with the right information at the right time.” — Google

When users interact with your product, they might ask following questions:“What’s most important here?”“How do I know what to do next?”“How do I know I have completed my task?”

crucial difference between telling a story and clicking through screens.

Good UX motion design isn’t simply animating assets. Whether we’re injecting delight and playfulness, defining scalable new patterns, or conceptualizing a crazy new product, motion tells a story.

One of the most notable behavioral distinctions between digital adopters and natives is the latter’s preference for interaction over passive consumption.

The swiping gestures give users a sense of completion with each card and stack

it was important to keep the essence of what the motions were trying to accomplish, i.e focusing the attention of the user on what is happening and giving him a sense of spatial order within the app.

Motion here provides spatial location