- Jun 2020
Most people think you build the product then you market it. Thinking in loops means you build the marketing into the product. The product doesn't precede the marketing. The product is the marketing.
By thinking in loops Harry Dry refers to a way of thinking about your acquisition strategy as being part of your product.
This reminds me of Brian Balfour's idea of product-channel fit and how stresses that the product gets shaped by its acquisition channel.