Implementing prior blocking and asynchronous re-activation Our prior blocking option prevents the installation of non-exempt cookies before user consent is obtained (as required by EU law) and asynchronously activates (without reloading the page) the scripts after the user consents.To use, you must first enable this feature: simply select the “Prior blocking and asynchronous re-activation” checkbox above before copy and pasting the code snippet into the HEAD as mentioned in the preceding paragraph.

Allows you to autodetect and limit prior-blocking and cookie consent requests only to users from the EU – where this is a legal requirement – while running cookies scripts normally in regions where you are still legally allowed to do so.

Enables the blocking of scripts and their reactivation only after having collected user consent. If false, the blocked scripts are always reactivated regardless of whether or not consent has been provided (useful for testing purposes, or when you’re working on your project locally and don’t want pageviews to be counted). We strongly advise against setting "priorConsent":false if you need to comply with EU legislation. Please note that if the prior blocking setting has been disabled server side (via the checkbox on the flow page), this parameter will be ineffective whether it’s set to true or false.

Prevent your tags from running before you obtain a legal consent.

If other third-party tools guarantee not to use cookies, perhaps by providing specific configuration options, they too can be considered to be exempt from prior blocking. This is the case namely with YouTube, which provides a specific feature to prevent the user from being tracked through cookies.

This depends on the legal jurisdiction applicable to your site. In Europe, you’re legally required to block cookie scripts until user consent is obtained. All cookies must be blocked except for those that are exempt.

Some cookies are exempted from prior consent and therefore do not require compliance with the instructions contained in this guide