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  1. May 2019
    1. That said, once a new platform is identified as a target you don’t want to wait too long to pounce. There are benefits to being early. It can show platform representatives that you’re a believer in the product and the company, which may make them more willing to work with you or build products to help you. For instance, publishers who were early to Twitter, such as The New York Times, were marked “suggested follows” for users and saw huge audience growth.