However, Boyd and Zimbardo’s interest was not in comparing short-, mid-, and long-term temporal depths; rather, it was in examining the degree to which people were oriented to a transcendental future, and in exam­ining the extent to which this variation covaried with other factors such as age, gender, and ethnicity. This is a natural extension of the questions involved in research on general past, present, and future temporal orientations (e.g., Kluck- hohn and Strodtbeck 1961, pp. 13-15), orientations that at first glance appear similar to issues of temporal depth. However, as I have argued elsewhere in opposing the use of the temporal orientation label, these general orientations are more an issue of the general temporal direction or domain that an individ­ual or group may emphasize (Bluedorn 2000e) than the distance into each that the individual or group typically uses. The latter is the issue of temporal depth; the former, what I have called temporal focus (Bluedorn 2000e)