Patreon is a good example of why generic community platforms are not the future. You could certainly say that Patreon is already at the center of content, social, and commerce. But of course, Patreon has for years been getting unbundled into A, B, and C type businesses. The reason for Patreon’s erosion is that its product design is totally unsuitable for all three use cases: it’s a bad brand platform, a bad content platform, and a bad social platform. Patreon is a classic case of what Venkatesh Rao calls “Too Big to Nail,” and businesses that try to follow in its stead will face similar challenges.