The purpose of this essay is to point out the changes there has been in the fashion industry due to fast-fashion's incredible growth, rise and evolution into the world caused by globalization. By being part of the global assembly line it is necessary to have a fast production rate and a low cost rate. By saying that this response by the fashion industry towards the market in order to accommodate demand causes more people to buy and to buy is an attempt by the author to relate to its audience and grasp its attention. If they can relate to what is being said, of course. However Victoria Ledezma isn't truly successful at reaching the audience until she mentions that we are the cause for the fast-fashion industry's continued rapid growth.