Popularity in our world can sometimes act as a reaction effect when the popularity of a product or a trend becomes viral. These quick changes in culture cause a large part of society to want to be a part of the latest trend and to consume fashion, compared to in the past when Haute couture was the highest class of fashion. The importance of velocity is what has caused the fast-fashion industry to rise so aggressively knocking out competition out of the park. However, these market demands have extreme consequences towards our environment, with one of the leading causes of atmospheric pollution being the carbon dioxide emission coming from textile factories. By mentioning the change caused onto the haute couture Lezden claims the popularity of fast-fashion caused haute couture to take a step back.

The purpose of this essay is to point out the changes there has been in the fashion industry due to fast-fashion's incredible growth, rise and evolution into the world caused by globalization. By being part of the global assembly line it is necessary to have a fast production rate and a low cost rate. By saying that this response by the fashion industry towards the market in order to accommodate demand causes more people to buy and to buy is an attempt by the author to relate to its audience and grasp its attention. If they can relate to what is being said, of course. However Victoria Ledezma isn't truly successful at reaching the audience until she mentions that we are the cause for the fast-fashion industry's continued rapid growth.