In 1985, Aldus, a small startup in Seattle, began working on a software program called PageMaker, to design and organize newspaper layouts. (Paul Brainerd, an Aldus co-founder, who coined the term “desktop publishing,” had previously worked as a journalist.) The company caught the attention of Steve Jobs, who encouraged the founders to adapt the software for a broader business environment. That year, Apple released its first mass-market laser printer, the LaserWriter—a seven-thousand-dollar beige machine that produced professional-grade text and images—and promoted it alongside PageMaker, an early desktop-publishing program for Macintosh. A corporate office or a carpeted den could now become a bespoke printshop. PageMaker’s layout elements mimicked those of a newspaper.