7 Matching Annotations
  1. Aug 2022
    1. 流行社交媒体过去几年的演变事实上是去社交化:最早的社交媒体是博客平台,彼此的关联性不高;然后 Facebook 诞生了,它突出了朋友社交联系,然而在过去十几年的发展中它逐渐演变成了广告机器——每位北美用户每季度能为社交巨人带来逾 50 美元的收入。但这个广告机器最近被 TikTok 打败了,TikTok 是基于成瘾算法的推荐,而不是朋友关系,它的广告机器更强大。Facebook 正在向 TikTok 学习,这意味着我们所熟知的社交网络的终结。新的社交网络正在前方。

  2. Feb 2021
    1. we believe that today’s environment is an ideal launching ground for the next group of billion-dollar consumer companies: vertical social networks. Ten years ago, it seemed impossible for a gaming-only network to be worth a billion dollars — now, we have two! (Twitch and Discord).

      垂类社交网络很有可能成为社交产业中的下一批独角兽。以 Twitch 和 Discord 这两个专攻游戏相关内容的平台为例,人们在 10 年前还认为这类平台难以取得成功,但如今它们的估值都已经达到了几十亿美金。

    1. Gather Town是一种视频会议解决方案,它的特点是积极引入虚拟空间和虚拟形象。在Gather Town中,您可以编辑任何虚拟空间,以类似于真实世界的方式解释“连接”的概念,不仅可以轻松访问,而且可以大大改善用户体验。

    1. “Communities and dedicated spaces for people to talk about what’s happening will be at the forefront,” he told Co.Design in late 2020. “These community spaces will be safe and have a multitude of controls. Successful social media services will be those where people feel safe, comfortable, heard, and connected within their communities.”

      "社区和专门供人们谈论正在发生的事情的空间将是最重要的,这些社区空间将是安全的,并且有众多的控制措施。成功的社交媒体服务将是那些人们在社区内感到安全、舒适、被倾听和连接的地方。"

    1. Nextdoor’s feed-ranking algorithm feels less aggressively optimized than those of larger networks. There’s no such thing as “followers,” so there’s little incentive for users to post clickbait or engagement bait. The network’s intimate scope, with each user identified by their real first name, last initial, and neighborhood of residence, can make using Nextdoor feel less like a game of influence and more like, well, actually talking to your neighbors. It’s hard to go viral when your audience is limited to your immediate area.

      Nextdoor的feed-ranking算法不如那些大型网络的优化那么积极。没有所谓的“followers”, 所以用户很少有动机发布点击诱饵或参与诱饵。这个网络的亲密范围——每个用户通过他们的真实姓名、姓氏首字母和居住区域来确定——使得使用 Nextdoor 不再像是一个影响力的游戏,而更像是实际上与你的邻居交谈。如果你的听众只局限于你所在的区域,那么很难进行病毒式传播。

    2. Nextdoor has gradually evolved into something bigger and more consequential than just a digital bulletin board: In many communities, the platform has begun to step into roles once filled by America’s local newspapers. “Anecdotally, Nextdoor has gone from being kind of sub-Facebook to actually being the main platform you hear people discussing as a vector for local news and events and discussions,” says Emily Bell, director of the Tow Center for Digital Journalism at Columbia University.

      Nextdoor逐渐演变成一个更大、更重要的东西,而不仅仅是一个数字公告牌。在许多社区,这个平台已经开始进入曾经由美国当地报纸充当的角色。"从轶事上看,Nextdoor有趣的是,Nextdoor 已经从一个类似于 Facebook 的子平台,变成了人们讨论的主要平台,成为当地新闻、事件和讨论的载体。"哥伦比亚大学Tow数字新闻中心主任Emily Bell说。

    1. Anyone who is serious about mitigating the damage done to humankind by the social web should, of course, consider quitting Facebook and Instagram and Twitter and any other algorithmically distorted informational environments that manipulate people. But we need to adopt a broader view of what it will take to fix the brokenness of the social web. That will require challenging the logic of today’s platforms—and first and foremost challenging the very concept of megascale as a way that humans gather. If megascale is what gives Facebook its power, and what makes it dangerous, collective action against the web as it is today is necessary for change. The web’s existing logic tells us that social platforms are free in exchange for a feast of user data; that major networks are necessarily global and centralized; that moderators make the rules. None of that need be the case. We need people who dismantle these notions by building alternatives. And we need enough people to care about these other alternatives to break the spell of venture capital and mass attention that fuels megascale and creates fatalism about the web as it is now.

      当然,任何认真想要减轻社交网络对人类造成伤害的人,都应该考虑退出Facebook、Instagram和Twitter,以及其他任何被算法扭曲、操纵人们的信息环境。但我们需要从更广泛的角度来看待如何修复社交网络的缺陷。这就需要挑战当今平台的逻辑——首先也是最重要的是挑战作为人类聚集方式的超大规模的概念。如果超大规模是Facebook的力量所在,也让它变得危险,那么就有必要采取集体行动来对抗今天的网络。网络现有的逻辑告诉我们,社交平台是免费的,以换取用户数据的盛宴;各大网络必然是全球性的、中心化的;版主制定规则。所有这些都不必如此。我们需要有人通过建造替代方案来打破这些观念。我们需要足够多的人关心这些其他的选择,以打破风险投资和大众关注的魔咒,这些魔咒催生了大规模的网络,并创造了现在这样的宿命论。