And Apple has a wonderful product called Swift Playgrounds. It’s an app for your iPad but it’s really an environment where kids can learn to program. Apple is of course invested in getting as many people to use their technology products as they can, and in fact they promote their Swift programming language with this page on their site, with the headline “Everyone Can Code.”

Apple’s goal was not to build a phone but to build an even more personal computer; their strategy was not to add on functionality to a phone but to reduce the phone to an app; and their tactics were not to duplicate the carriers but to leverage their connection with customers to gain concessions from them.