This is another compelling reason to add multiple modes to your work. Although quality in a work is important, quantity is important as well. The larger the audience that you work can reach, the more likely it is to accomplish its goal. If certain people can't access your work, whether it is because it lacks visual modes and the person is deaf or auditory modes and the person is blind, then you are automatically eliminating the chance that your work will have the desired effect upon them.

For example, a protest, such as the 2017 Women's march, can use both visual modes, such as the sheer number of the protesters, auditory modes such as chants, and written modes such as signs; each mode's strength contributes to the "work." The visual modes can show an onlooker the size of the protest as well as the solidarity of a group, the auditory mode grabs attention as well as conveying short, memorable parts of the protest's message, and the written mode can both grab attention as well as convey a message.

I feel that this is a very important point to make. Although multimodality is an important aspect of a solid, credible work, like most higher-level writing mechanisms it is important to remember that it is not black and white. An overabundance of modes that add little to no substance can actually make a work more difficult to read and even less credible.

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This is a photo of the example given, "lolcatz"

True to the theme of the article, it uses many different modes in order to get its point across, photos and text as well as charts and graphs.

This definition of "Text" is laid before the reader within the first few paragraphs of the article so that later when the author refers to "text" the context and personal definition is already known, seeing as it is most likely different than the reader's previous understanding of the word. In my opinion it is a rather misleading, non-intuitive use of the word. "Text" and its usual definition are well-known, so the author's use of it is counter-intuitive to his article, which attempts to explain multi-modality, a word that refers to the use of more than just the written word.

The use of the "pussyhats" in the Women's March is good example of a "writer" using multiple modes in order to produce a successful text. In this case the successful text would be a protest that grabbed attention, was memorable, and was able to easily and clearly broadcast its message. The use of the bright-pink hats did just that. Their unique name, design, and color gave the protest a physical symbol that caught the eye and was hard to forget.

source: (https://www.nbcnews.com/feature/nbc-out/pink-pussyhat-creator-addresses-criticism-over-name-n717886)

All of the texts mentioned have some sort of purpose, a goal that the creator set out to accomplish through creating them. The use of multiple modes in these texts is meant to strengthen their ability to accomplish said goal. For example photos, videos, and links to other articles that support a scientific finding would help to strengthen a science report's validity. This can also be seen in The Women's March; the goal in this case being to get across a message in the most public way possible. The march itself, the signs of the protesters, and the pussyhat all worked towards the accomplishment of that goal.

This example highlights the reason that multi-modality enhances the ability of a text to perform its function. While a simple still photo of the product and written description of its use may be enough to endear it to some viewers, the addition of the other modes makes it more appealing.

The New London Group was a group of ten researchers, educators, and visionaries. Together in New London, New Hampshire, they assessed how new technologies were influencing society. Based on these assessments, the group devised the multiliteracies approach.

A mode is a way or manner in which something is expressed, therefore both the protesters themselves and their "pussyhats" represent two modes of protest. Multi-modality is commonly used to strengthen an argument and in this case the addition of the hats as a mode, a bright, easily-recognizable symbol, strengthens to the protest's ability to grab attention and stand out.

The Women's March made good use of multi-modality, using signs, spoken words, and the physical "pussyhat" in order to get their point across.