He really tend to ridicule the counterargument through the use of derogatory quotation marks.

In my opinion, this is a weak way of destroying the opposite argument.

We could also say that he tries to influence the interpretive lenses of the audience.

Remember to explain what was this.

And probably how researching on this affects your interpretative lenses and agreement with the author

I agree with this and with the idea. So, my interpretive lenses come to play a role in here...

I gotta say that my interpretive lenses play a big role on this sentence. I feel defensive because recently I applied for an internship at Facebook Inc. where the whole point is to build communities through mobile technology.

He does not see them as men, but as immature guys.

Derogatory style for referring to these terms so embraced by tech entrepreneurs. We could argue that his interpretive lenses for this same topic are not the same as the ones of an average tech entrepreneur.