If Apple makes it possible for content creators to set up shop on the iBooks Store, and feel at home there, many will.
Doesn’t really sound like Apple’s current thinking. Especially if you think of other “content creators”, from developers to musicians to learners.
published similarly through iTunes Connect into the App Store rather than the iBooks Store
Although, the App Store has a lot of issues… Wonder if such an app could also be published on the Mac App Store…
Schiller has a personal interest in seeing the Mac App Store succeed.
If so, maybe the Mac App Store has a chance. If not, it’s one of those hot potato problems which make for even more office politics.