On 2015 Feb 06, Ryan Radecki commented:

Post-publication commentary: "Social Media in Medicine – Useless!"

Or, might it be how you use it that matters?

This is a brief report from the journal Circulation, regarding a self-assessment of their social media strategy. The editors of the journal performed a prospective, block-randomization of published articles to either social media promotion on Facebook and Twitter, or no promotion, and compared 30-day website page views for each article. 121 articles were randomized to social media and 122 to control, and were generally evenly balanced between article types.

And, the answer – unfortunately, for their 3-person associate editor team – is: no difference....

http://www.emlitofnote.com/2014/11/social-media-in-medicine-useless.html

On 2015 Feb 06, Ryan Radecki commented:

Post-publication commentary: "Social Media in Medicine – Useless!"

Or, might it be how you use it that matters?

This is a brief report from the journal Circulation, regarding a self-assessment of their social media strategy. The editors of the journal performed a prospective, block-randomization of published articles to either social media promotion on Facebook and Twitter, or no promotion, and compared 30-day website page views for each article. 121 articles were randomized to social media and 122 to control, and were generally evenly balanced between article types.

And, the answer – unfortunately, for their 3-person associate editor team – is: no difference....

http://www.emlitofnote.com/2014/11/social-media-in-medicine-useless.html