On 2016 Apr 28, Clive Bates commented:

The advocacy campaign criticised in this paper, Not Blowing Smoke, has responded to these criticisms in a letter to Dr. Jackler

It has also provided a public response E-Cig Advocates Respond to Misleading Stanford Research: Paper published in British Medical Journal contains significant factual errors..

Dr Michael Siegel of Boston University School of Public Health has scrutinised the authors' claims here and finds them to be unsubstantiated:

in the case of the CDC ad parodies, the campaign is actually correcting misinformation being disseminated by the CDC and the California Department of Health Services. The CDC ads imply that the attempt to switch to vaping was the cause of the pneumothorax experienced by the smoker. This is misleading because it wasn't the vaping that caused the problem; it was the smoking. Had the smoker actually switched to vaping, it is highly unlikely that she would have experienced the lung collapse. It was her failure to switch to vaping that resulted in an adverse health consequence. Since the CDC is apparently urging smokers not to quit using e-cigarettes, we can expect many more adverse health consequences to occur as a result of this campaign, as thousands of smokers who might otherwise have quit by switching to vaping will no longer do so.

On 2016 Apr 28, Clive Bates commented:

The advocacy campaign criticised in this paper, Not Blowing Smoke, has responded to these criticisms in a letter to Dr. Jackler

It has also provided a public response E-Cig Advocates Respond to Misleading Stanford Research: Paper published in British Medical Journal contains significant factual errors..

Dr Michael Siegel of Boston University School of Public Health has scrutinised the authors' claims here and finds them to be unsubstantiated:

in the case of the CDC ad parodies, the campaign is actually correcting misinformation being disseminated by the CDC and the California Department of Health Services. The CDC ads imply that the attempt to switch to vaping was the cause of the pneumothorax experienced by the smoker. This is misleading because it wasn't the vaping that caused the problem; it was the smoking. Had the smoker actually switched to vaping, it is highly unlikely that she would have experienced the lung collapse. It was her failure to switch to vaping that resulted in an adverse health consequence. Since the CDC is apparently urging smokers not to quit using e-cigarettes, we can expect many more adverse health consequences to occur as a result of this campaign, as thousands of smokers who might otherwise have quit by switching to vaping will no longer do so.